2023 Audi A4 Price: Latest Cost Insights and Comparisons

Complete 2025 Buying Guide

Shopping for a luxury sedan can be exciting, but figuring out the real cost can get confusing fast. The Audi A4 is one of the most popular entry-level luxury cars, offering German engineering and premium features at a more accessible price than many competitors. Let’s break down exactly what you can expect to pay for an Audi A4 in 2025, from base models to fully-loaded versions.

Base Price and Trim Levels

Premium (Base Model)

The 2025 Audi A4 starts at a base price of approximately $39,900 for the Premium trim level. This entry point gets you the 40 TFSI engine (a 2.0-liter turbocharged four-cylinder with 201 horsepower), front-wheel drive, and a solid set of standard features including:

Table of Contents

Leather seating surfaces
Three-zone automatic climate control
10.1-inch touchscreen infotainment system
LED headlights
Power sunroof
Apple CarPlay and Android Auto
Forward collision warning with automatic emergency braking

Upgrading to Quattro all-wheel drive adds approximately $2,000 to the base price, bringing it to around $41,900.

Premium Plus (Mid-Level)

Stepping up to the Premium Plus trim increases the base price to approximately $44,900 (or $46,900 with Quattro). This mid-range option adds several desirable features:

Wireless smartphone charging
Adaptive cruise control
Lane-keeping assist
360-degree camera system
Parking sensors
Blind spot monitoring
Bang & Olufsen sound system with 19 speakers
Leatherette-covered center console and door armrests

Prestige (Top Trim)

The highest A4 trim level, Prestige, starts around $50,900 (or $52,900 with Quattro). This premium configuration includes all Premium Plus features plus:

Head-up display
Navigation package
Matrix-design LED headlights
Animated exterior lighting
Heated rear seats
Ambient interior lighting package
Additional driver assistance features
Power trunk with hands-free opening

Engine Options and Their Impact on Price

40 TFSI (201 Horsepower)

The standard engine on the A4 is the 40 TFSI, which delivers 201 horsepower and 236 lb-ft of torque. This engine comes with the base prices listed above.

45 TFSI (261 Horsepower)

For drivers wanting more power, the 45 TFSI engine option boosts output to 261 horsepower and 273 lb-ft of torque. This engine upgrade adds approximately $1,500 to any trim level and comes standard with Quattro all-wheel drive.

Comparison Table

Trim Level	40 TFSI (FWD)	40 TFSI (Quattro)	45 TFSI (Quattro Only)
Premium	$39,900	$41,900	$43,400
Premium Plus	$44,900	$46,900	$48,400
Prestige	$50,900	$52,900	$54,400
Key Features	Leather seats, 10.1″ screen	Adds all-wheel drive	Adds 60 more horsepower
MPG (city/hwy)	26/35	25/34	24/31

Note: All prices are approximate and may vary slightly by region. Prices do not include destination fee (approximately $1,095).

Popular Option Packages

Convenience Package

Available on the base Premium trim for around $1,800, this package adds:

Heated front seats with driver memory
Auto-dimming and power-folding side mirrors
Satellite radio
Proximity keyless entry

Black Optic Package

Pricing around $1,500, this appearance package includes:

19-inch wheels with summer tires
Black exterior trim instead of chrome
Black roof rails
Sport suspension

S Line Package

For approximately $1,250, you can add sporty styling cues to your A4:

More aggressive front and rear bumpers
Side sill blades
S line door sill inlays
Brushed aluminum interior trim

Hidden Costs to Consider

Destination Charge

All new Audi vehicles include a mandatory destination fee of approximately $1,095 that isn’t included in the advertised base price.

Tax, Title, and License

Depending on your state, expect to pay 5-10% of the vehicle price in additional taxes and fees. For a $45,000 A4, this could add $2,250-$4,500 to your out-the-door price.

Dealer Fees

Most dealerships charge additional fees like:

Documentation fee ($100-$900)
Advertising fee ($200-$1,000)
Dealer prep fee ($100-$300)

Optional Protection Plans

Dealers will offer various protection plans that add to the final price:

Extended warranty ($2,000-$3,500)
Prepaid maintenance ($800-$2,000)
Wheel and tire protection ($500-$1,200)
Paint protection ($200-$1,500)

Real-World Transaction Prices

What People Actually Pay

While the MSRP (Manufacturer’s Suggested Retail Price) gives you a starting point, the actual transaction prices can vary:

In competitive markets, expect to pay 1-3% below MSRP
For in-demand configurations or during inventory shortages, you might pay MSRP or slightly above
End-of-model-year discounts can sometimes reach 5-7% off MSRP

Negotiation Room

The amount of discount available on an A4 depends on:

Time of year (December typically offers the best deals)
Current manufacturer incentives
Local inventory levels
The specific trim and options (rare configurations command higher prices)

On average, a well-informed buyer might save $1,500-$3,000 off MSRP on a new A4 through negotiation.

Ownership Costs Beyond Purchase

Maintenance Expenses

Budgeting for Audi maintenance is important:

First scheduled maintenance (10,000 miles): $200-$400
Annual maintenance cost: $800-$1,200
Major service (40,000 miles): $1,000-$1,800

Insurance Premiums

As a luxury vehicle, the A4 costs more to insure than mainstream sedans:

Average annual premium: $1,600-$2,200
Factors affecting cost include your location, driving record, and chosen coverage levels

Depreciation Expectations

The A4 typically holds its value fairly well, but expect:

20% depreciation in the first year
45-50% depreciation after three years
60-65% depreciation after five years

Financing and Lease Options

Typical Financing Terms

When financing an A4:

Interest rates typically range from 2.9%-6.9% depending on credit score
Most loans are for 60-72 months
For a $45,000 A4 with good credit and a 60-month term, expect monthly payments around $800-$900

Lease Deals

Leasing is popular with luxury vehicles like the A4:

Typical lease terms: 36 months with 10,000 miles per year
Average monthly payment: $450-$650 depending on trim and down payment
Due at signing: $3,000-$4,500 (includes first month’s payment, acquisition fee, and down payment)

Used Audi A4 Pricing

Previous Model Years

If a new A4 stretches your budget, consider these typical used prices:

1-year-old A4 (2024): $33,000-$38,000
2-year-old A4 (2023): $28,000-$34,000
3-year-old A4 (2022): $25,000-$30,000

Certified Pre-Owned Premium

Audi’s Certified Pre-Owned (CPO) program typically adds $1,000-$2,000 to a used A4’s price but includes:

Comprehensive inspection
Remaining original warranty plus additional year of coverage
Special financing rates

Regional Price Variations

Geographic Pricing Differences

A4 pricing can vary significantly based on location:

Higher prices: Coastal cities (particularly New York, Los Angeles)
Lower prices: Midwest and Southern states
Highest Quattro demand: Northeast and Northwestern states
Variation can be as much as $1,500-$2,000 for the same configuration

International Price Comparison

For those curious about global pricing:

Canada: CAD $48,000-$65,000 (approximately USD $35,000-$48,000)
UK: £33,000-£47,000 (approximately USD $42,000-$60,000)
Germany: €38,000-€52,000 (approximately USD $41,000-$56,000)

Special Editions and Their Pricing

Black Edition

This appearance package typically adds $1,800 to the price and includes:

Black exterior trim elements
Special 19-inch wheels
Sport suspension
Piano black interior inlays

S4 Performance Model

While not technically an A4, the performance-oriented S4 starts around $55,900 and features:

3.0-liter turbocharged V6 engine with 349 horsepower
Standard Quattro all-wheel drive
Sport suspension and brakes
Unique styling elements

Final Thoughts

The Audi A4 sits in a sweet spot in the luxury sedan market. With a starting price around $39,900 and typical transaction prices between $42,000 and $55,000 depending on configuration, it offers premium German engineering at a price point below many competitors.

When budgeting for an A4, remember to account for the full ownership costs beyond the purchase price. For many buyers, the sweet spot is a Premium Plus model with select options, which delivers most of the desirable features without pushing the price into the higher ranges of the model line.

As with any luxury vehicle purchase, taking time to research current incentives, inventory levels, and negotiating strategies can save you thousands of dollars on your new Audi A4.

FAQ

Does the Audi A4 price include destination charge?

No, the advertised base prices do not include the destination charge, which is approximately $1,095 extra.

Is Quattro all-wheel drive worth the extra cost?

For those living in areas with snow or rain, most experts and owners say yes. The $2,000 premium for Quattro typically returns about half that value at resale time.

What’s the cheapest way to get into an A4?

The base Premium trim with the 40 TFSI engine and front-wheel drive (starting around $39,900) is the most affordable new A4. Leasing can lower your monthly payment but won’t build equity.

How much extra do special colors cost?

Standard colors (black, white, gray) are included in the base price. Metallic paint options typically add $595, while premium colors like Tango Red can add $1,095.

Are there any factory rebates on the Audi A4?

Audi occasionally offers incentives of $1,000-$2,500, particularly on outgoing model years or during seasonal sales events. Check Audi’s website for current offers.

Is the A4 expensive to maintain?

The A4 costs more to maintain than mainstream brands, but it’s reasonable within the luxury segment. Budget around $800-$1,200 annually for maintenance and repairs.

What’s the most popular A4 configuration?

The Premium Plus trim with Quattro all-wheel drive and the 45 TFSI engine is the best-selling configuration, typically priced around $48,400 before options.

Can I order a custom A4 from the factory?

Yes, Audi offers factory ordering with your exact specifications. This typically takes 2-3 months for delivery but allows you to get precisely the color and options you want.

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